Waves 'Reborn'

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Whether it was a spacious deep freezer or an extremely effective air conditioner, refrigerator, washing machine or a microwave oven, we’ve all grown up with Waves in our homes. Having been in existence for over many decades, today Waves exemplifies the quintessential household name. But getting here was neither easy nor quick. On the contrary, if we take a step back to just over recent times, Waves’ market share was starting to severely dwindle, and the brand was experiencing a downward drift. This is when Mr. Haroon Ahmad Khan who had recently acquired the world-famous Singer brand became the main sponsors of Waves took over the management as Chairman of the company and leading the company to one of the most revolutionary expected mergers of Pakistan.

Since then, Waves with its management has made a hugely daring re-entry to the market, taking no hesitation in being bold in its communication. Its recent campaign, featuring renowned actor Fahad Mustafa, has been extremely well received. The campaign was truly insight based in which all competitors’ communication was highlighted and in the end the punch line was direct to the point “Why go for one feature when you can have all these in one Waves refrigerator”. This resulted in absolute uproar in the market. Presently, Waves’ ambitious plans are to become of Pakistan’s leading home appliance brand with a portfolio that’s more extensive than any of their competitors. Waves will soon be introducing its product range like washing machine, Microwave ovens, Split ACS and much wider range in category. So, it’s fair to say that Waves isn’t just back with a bang, Waves truly is reborn!

Company Website: http://www.waves.net.pk/

 

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