PEL

Silver Sponsors SAFA Conference 2016

Pakistan and the Saigol’s Group go hand in hand on a journey through half a century which stands witness to the progress and prosperity of a newborn nation. Pak Elektron Limited (PEL) is among the leading manufacturers of electrical goods in Pakistan. Built in 1956 in technical collaboration with M/S AEG of Germany, PEL initially started with the manufacturing of transformers and switchgears. In 1978, the company was taken over by Saigol Group of Companies, which expanded into the home appliance market, establishing a separate entity along with its existing power products manufacturing division.

PEL contributes in people’s lives every day, by providing them not just appliances for a better lifestyle, but also with Power products like transformers, switch gears and energy meters. We are the pioneers of electrical manufacturing in Pakistan and we are here to make a difference in your lives whether it is through taking care of your home, your lifestyle, making your day to day activities easier or by helping you save energy. We are here to “Change your Life”.

Company Performance for year 2015

The Company has achieved a sales volume of over highest turnover in its history in year 2015 of approx Rs 30 Billion; contributes 50% of appliances & 50% of Power. In year 2014, the revenue was 24.5 billion which makes overall growth of almost 22%.

Pakistan is an economy in its nascent stage. It has tremendous growth potential as it is the 6th most populous country. In order to continue to serve Pakistan the PEL has strategically decided to collaborate on energy generation and energy infrastructural development with the Government of Pakistan. In addition, PEL wants to capitalize the 60 year old renowned brand- in the consumer segment market, which has a potential to grow exponentially. Therefore, it continues to strive for excellence with a long term vision of growth and expansion to contribute to National Interest.

Opportunities
The company has witnessed constant improvement in its gross margin due to material cost reduction as a result of R&D, improved PKR – US$ parity, operative cost control measures, lower major raw materials prices such as steel, plastic, oil copper etc. reduction in interest rates and higher capacity utilization.

Company Website: http://pel.com.pk/

 

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